elara.

§ 00 ·· a quiet companion · for the forty weeks

every week,
held with care.

A gentle iOS companion for every week of your pregnancy. Track milestones, share the journey privately with your partner, prepare with care — without the noise.

three days free · sources from WHO · NHS · ACOG · no ads, ever

§ 01manifesto

forty weeks is a long time
to be told what to feel.

We built Elara because every pregnancy app we tried wanted to be a feed — a stream of tips, a wall of articles, a buzz of notifications competing for the most fragile attention you'll ever have.

Elara is the opposite. One quiet illustration each week, drawn by hand. Tools that wait politely until you reach for them. A private way to bring your partner along — without sharing your journal, your photos, or your data.

What we believe is simple. The forty weeks ahead deserve a companion that knows when to speak and when to be still.

§ 02this week

specimen · week twenty-two

22

about the size of a papaya.

her senses are sharpening.
so are her tiny eyelashes.

Tooth buds wait beneath her gums. Her hands explore the cord. Sleep-and-wake cycles are forming — which is why some of her kicks now arrive in clusters, then a long quiet. Every week of Elara reads like this: drawn from WHO and ACOG guidance, written in plain, gentle prose. No diagnoses. No alarms. Just the wonder of becoming.

browse all forty weeks
§ 03partner mode

bring him
into the story.

A six-digit code rotates every thirty seconds — like a password app, but for an invitation. Share it once. From his phone he sees the same week, the same illustration, the same milestones — never your journal, never your photos.

When he taps a heart on the baby's drawing, you feel the buzz in real time — wherever you are.

how partner mode works
§ 04tools

tools that just work.

Each one designed to disappear until you reach for it. No tabs of endless content. No notifications begging you back.

§ 05editorial promise

a sworn list
of what we will
— and won't — say.

we will tell you

  • what changed in your baby this week — sourced from WHO, NHS, CDC, ACOG.
  • when to call your doctor if something feels off.
  • what to expect at each visit, in plain language.

we will not tell you

  • that any symptom you have is "diagnosis X" — we are not your doctor.
  • anything an AI made up — no generative health advice.
  • a heart rate from your phone microphone (Apple discourages this; we agree).
read the full editorial policy
“ forty weeks is a long time to be told what to feel. we decided to be the app that tells you a little, and listens more. ”

— from the manifesto

§ 06enquiries

frequently asked.

Is Elara free to use?

You can browse weekly stories, the kick counter, and the contraction timer free. Premium unlocks the journal, partner mode, belly photo timeline, full milestone history, and the memory-book PDF export. A three-day trial is included.

Is my data shared with anyone?

Almost everything (journal, photos, health logs, kick history) stays on your device. The only thing we publish — and only if you invite a partner — is a minimal snapshot (name, due date, current week) into a private Firestore document your partner can read. No journal entries, no photos, no health data ever leave your phone for partner mode.

Is there an Android version?

iOS-only for v1. Android is on the roadmap once the iOS experience is fully polished.

What happens if I miscarry?

We are so sorry. In the app you can switch to a grief-aware mode that quietly hides kick counts, contraction timers, and milestone reminders, and surfaces resources from compassionate, vetted sources instead. You stay in control.

Can my doctor see this?

Not unless you choose to share. There is no clinician portal, no patient record. The journal export (PDF) can be handed to your doctor if you want.

Are notifications optional?

Yes — every reminder is opt-in and granular. You can have only the partner reactions on, or only the weekly story, or nothing.

How is Elara different from Flo or Pregnancy+?

Flo is a cycle-first app with pregnancy as an add-on. Pregnancy+ runs ads and sponsored content. We do neither. Elara is one focused premium app for pregnancy alone — no community feed, no ads, no upsells inside the experience.

Will Elara work without iCloud?

Yes. Everything works locally. iCloud just backs up your journal and photos the way iOS already backs up your other apps.

§ 07 · begin

start your forty weeks.

One quiet companion, yours from the first test to the morning you meet.

download for iPhone

three days free · iOS 17 and up